職位描述
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The Client
客戶
Our client, a reputable top FMCG company with a longstanding history, is seeking a creative Marketing Director to support their business growth in China.
我們的客戶是一家有著悠久歷史的知名快速消費品公司,正在尋找一位有創意的市場總監來支持他們在中國的業務增長。
The Position
職位情況
The Marketing Director is responsible for overseeing the development of the marketing team, creating annual marketing plans, and working closely with the corporate marketing department to ensure strategic alignment. This position will be based in Shanghai, China.
營銷總監負責監督營銷團隊的發展,制定年度營銷計劃,并與公司營銷部門密切合作,確保戰略一致性。該職位的工作地點為中國上海。
The Responsibilities
職責
? The role involves partnering with management and sales teams to design marketing plans with distributors and retailers, launching new products and campaigns, and refining go-to-market strategies.
該職位包括與管理和銷售團隊合作,與分銷商和零售商一起設計營銷計劃,推出新產品活動,并完善市場營銷策略。
? Measure and analyze program impact, manage budgets, and work with various corporate marketing groups to launch local campaigns that boost sales and engagement.
測量和分析計劃的影響,管理預算,并與各種企業營銷團隊合作,發起本地活動,提高銷售額和參與度。
? Additionally, the role requires contributing to trade shows and events, analyzing the marketing funnel, and optimizing strategies to increase consumer awareness and demand.
此外,該職位還需要參與展會和活動,分析營銷渠道,優化策略,以提高消費者的意識和需求。
? Develop regional marketing materials, conduct consumer research and strategy development, and ensure a consistent brand voice and image across all touchpoints.
開發區域營銷材料,進行消費者研究和戰略發展,并確保所有接觸點的品牌聲音和形象一致。
The Qualifications
要求
? Bachelor's degree in marketing, business, or related field.
市場營銷、商業或相關專業學士學位。
? Over 10 years of food or CPG marketing experience.
10年以上食品或CPG市場營銷經驗。
? Expertise in traditional and digital marketing, and merchandising.
具有傳統營銷和數字營銷的專業知識。
? Proven ability to manage P
工作地點
地址:上海徐匯區上海-徐匯區徐家匯[地鐵站]


職位發布者
HR
斯依茲人才顧問(廣州)有限公司

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咨詢(財會·法律·人力資源)
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11-20人
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中外合資(合資·合作)
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珠江新城珠江東路6號廣州周大福金融中心