Media Executive (職位編號(hào)：174108)
10000-15000元
應(yīng)屆畢業(yè)生
學(xué)歷不限
應(yīng)屆畢業(yè)生
學(xué)歷不限
- 全勤獎(jiǎng)
- 節(jié)日福利
- 不加班
- 周末雙休
最近更新
489人關(guān)注
職位描述
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50% Business Partner
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
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工作地點(diǎn)
地址：上海上海
查看地圖
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職位發(fā)布者
Happ..HR
歐萊雅(中國(guó))有限公司
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批發(fā)·零售
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1000人以上
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外商獨(dú)資·外企辦事處
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浦東新區(qū)東方路135號(hào)904室
